Investigating Overconsumption
UX Research in the Fast Fashion Space
Systems Thinking ✦ User Research ✦ Action Oriented Solutions ✦ Gen-Z Culture Study
The Process
(Using systematic thinking)
EVENT
Consumerism, online shopping, fast fashion
PATTERN
Increased waste,environmental waste
UNDERLYING PATTERNS
Overconsumption
MENTAL MODELS
Why do people buy stuff/shop like that?
So after all this…What was the gap to be addressed?
The importance of DIY culture in sustainable fashion practices. Note: DIY here does not simply mean modification, but also experimentation with what you have.
Problem Statement
Against consumption: Maximising the usage of products you already have
1) People could try making looks with existing stuff in their closet, instead of
buying more things
2) Even if they buy stuff, maybe this way, they have a clear idea of what to get
instead of getting side tracked and buying extra things
PRESENTING……THE ALT PROJECT
(or atleast, a user manual for its fictional app)
